To be successful it is crucial to understand and respect China’s long history and culture. Let’s highlight some important key areas one may encounter while doing business in China. In addition to impacting your revenue, here are five key ways a winning company culture can affect your business. Impact of culture on international business: A business cannot simply rely on its current method of conducting business when it decides to take its business at international level. This chapter examines the dynamics of culture and its effect upon international business operations and strategy. Adaptability means faster and more effective planning, development, and execution. Marketing always exists in an environment shaped by culture. Impact of Language on Business • Culture is the characteristics and knowledge of a particular group of people, defined by everything from language, religion, cuisine, social habits, music and arts. Culture refers to the influence of religious, family, educational, and social systems on people, how they live their lives, and the choices they make. The Effects of Strong Company Culture. Attract and keep top talent. A company with cultural and cognitive diversity can be quicker to spot a gap in the market. Socio-cultural environment consists of factors related to human relationships and the impact of social attitudes and cultural values on the business of the organization. However cultural differences present significant barriers between Chinese and western partners. Culture influences the way people behave, communicate and think. These differences are basically informed by the environment of the host country, which is often times different from that at home. While exploring the causes of cultural differences, rigidities, and changes, it focuses upon the impact of cultural traditions on business activities, as well as the mutually satisfactory reconciliation of cultural differences. The workplace environment calls for cooperation across all departments and informal communication is prevalent. Environmental factors can be both internal as well external for the business. The Impact of Cultural Diversity in the Workplace ... having an unwelcoming work environment. Environmental factors can be explained as identifiable elements within the cultural, economic, demographic, physical, technological or political environment which impacts the growth, operations and survival of an organization. One of the environmental factors that present such a challenge is culture. 1. This environment poses a serious challenge to the business, and the business managers while formulating business strategies and policies should give due weight to this pivotal factor. The Immense Impact of Culture in Global Marketing. 5. In today’s volatile and uncertain global business environment, nimble and adaptable organizations are the ones that thrive. These characteristics are reflected in the way they negotiate. Negotiation is a principal component of international business. Of the various environments stated above, the social and cultural environment has the greatest impact on the policies and performance of all business firms. A strong culture positively impacts your business in more ways than one. The beliefs, values and norms of a society determine how individuals and organisations should be inter-related. Doing business on the international plane presents many challenges because of a variety of factors which differ from one market to the other. 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